Marketing Opportunities for Your Business

Primary Event Dates: Friday and Saturday, January 24 and 25.

Sign-Up Now

And let us know of your promotional plans.

NEW THIS YEAR FOR STROLLERS:

“The Wellesley Wonderland Snap & Win”

Be a Part of the Prize Package

Strollers will take and submit their favorite photos of the event for a chance to win one of three prizes
Participation gives you added exposure before, during and after the event
Provide three (3) gift cards each worth at least $25 or the equivalent in gift bags
Use the form on this page: DUE NOW

Maximize the Event for Your Business

The best thing you can do is get outside and engage the people.

Promotions to Build on the Theme: Ice Breaker Deals, Creative Menus, Window Display, In-store Activities

Create your own winter wonderland vibe with floor and window displays
Feature “stroll attire” with winter clothing and accessories to show off in your social posts
Post Instagram reels and stories of sneak peeks of your team setting up for the event
Offer activities and fun food to lure shoppers into your store: candy bar, temp tattoos, face painter, photo op
Purchase a prize wheel (available on Amazon) and have people come in to spin for a discount or a giveaway
Offer deals and discounts with featured items just for Stroll period – only Jan. 24 from 4-6pm (i.e. the first 25 people get a free gift)
Cross-promote with other businesses

For example, Wellesley Books has a display in another store;
Black & Blue serves some goodies at another store;
Beauty on Main sets up a makeup station at a fashion store.

Hold a special trunk show featuring new merchandise launch

Email Marketing & Social Engagement

Start promoting the event now using the Wonderful Wellesley assets HERE

Reaching out to your edatabase and followers is key to our success; encourage them to spread the news; collectively we can reach 1000’s of customers

Start engaging your customers with fun winter theme social campaigns

Best winter memories – have them post their pictures then and now
Create an ambassador program of selected individuals who can be your fashion models to highlight their winter purchases – Best Stroll Attire
Unboxing winter items is always a hit on social