WONDERFUL WELLESLEY PRESENTS
Join our Spring shopping initiative to transform Wellesley with a week-long celebration with floral fun, store events and more is about to begin.
Saturday, May 3 – Mother’s Day, May 11
Cost: There is no cost to participate except how you choose to extend the theme in your business.
Charity Tie-in: Giving Joy (givingjoy.org) provides micro grants to strengthen women entrepreneurship worldwide.
Collaborating Organizations: Wellesley Garden Clubs; local art groups.
Key Success Factors: what you do to tie-in, and your marketing.
Visit the blog post to see how businesses are participating.
Sign-Up Here
FIRST READ THROUGH ALL DETAILS BELOW
PRIMARY WAYS TO PARTICIPATE (Time-Sensitive)
Wonderful Wellesley Wreaths
To qualify for the chance to have one, commit to this:
- Share with us your plans to extend the spring theme with your business and marketing
- Display the wreath on your door
- Use the “Wellesley in Bloom” name in your marketing
- Display signage regarding how shoppers can register for a chance to win one of the 20 wreaths
- Be open to Giving Joy reaching out regarding possible fundraising ideas
Pictured: Sarah Mitchell, a Wellesley Garden Club member, holding a Wellesley in Bloom wreath, one of the many that she and other members created.
Gift Guide
A limited number of slots are available on a first come, first served basis.
Requirements:
- Three (3) items at different price points
- One line of copy
- One square photo
- One URL to your website
Wellesley in Bloom Bicycles
Another key icon in the campaign: each is a pastel bike with a flower basket.
A limited number are available on a first come, first served basis.
Requirements:
- Take delivery; some assembly required
- Display it outside
- Store it inside until next year
Tie-in with Giving Joy
Giving Joy, our non-profit partner, provides micro grants to women entrepreneurs worldwide to help them establish or improve their businesses.
Founder Joy Kolin is a native of Somerville with 20 years of experience working with international organizations in project design and management, living and working in Africa, the Middle East, and Asia.
Contact Joy Kolin at info@givingjoygrants.org
- Host a Sip & See event — she can attend and speak
- Display their flier so customers can make a direct donation
- Donate a percentage of sales
- Make a direct contribution
- Raffle a giveaway
- Social media challenge
- Host a “Community Spotlight” event
Wellesley in Bloom Marketing will Feature and Promote You
- Blog post at WonderfulWellesley.com
- Advertising and promotion at TheSwellesleyReport.com
- Google advertising
- Email blasts
- Videos
- Paid Social ads
- Signage
- Public Relations
…all supported by Wellesley, Church and Linden Squares, plus our collaborators and the Town.
Other Ways to Participate
Use the name: Spring in Bloom and plan your store activations from May 3-11. Examples:
- Kick-off day May 3 or 4 with a unique customer offer (e.g. pick a flower for your surprise)
- Create your own wreath that reflects your brand (e.eg. a make-up store add lipstick cases, a toy store miniture teddy bears, a bookstore adds tiny books
- Serve flowered tea or a flowery beverage
- Decorate store windows, feature florals for apparel and accessories
- Wear florals to receive a 10% discount
- Invite your best customers to a tea party for exclusive offers; make it your charity event tied to Giving Joy charity
- Adapt the creative to match your brand for your website, eblasts and social posts
- Artist in Residence: collaborate for display and/or in-person
Guidelines for Making Your Own Wreath
The wreath below is an example of the 20 wreaths which will be made by the Garden Clubs of Wellesley, each 24″ in diameter. Please use your creativity with these specs. in mind:
- Recommended dimensions: 24″ – 26″ (while considering the dimensions of your door or space where you’ll hang it)
- Be creative in how it reflects your brand
- Purchase a suction cup LIKE THIS to adhere to door
Sign Up Now or Learn More
- Use the form above to let us know that you’ll participate
- Need more time and inspiration for ideas? Attend the one or more online meetings which will include strategic and creative thinking and ideas you can use
- If you have any questions, Click Here to Email Us!
More Events and Specials Coming Soon
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