Participating Businesses: Approve or Edit Your Activation Details Now for…
Kick-off: Saturday, May 2, 2026
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Refined Descriptions – As of April 8
Edits have been applied to maintain the Wellesley in Bloom tone and for grammatical corrections. Not final.
★ A.M. DePrisco Jewelers
Floral-Inspired Jewelry Pop-Up
A.M. DePrisco Jewelers will highlight the beauty of spring with a special 20% savings on floral-inspired jewelry, showcasing elegant designs that reflect the delicate forms and colors of nature.
Visitors are invited to explore these timeless pieces and celebrate the season in style.
★ Ana Katarina Design
Bespoke Fragrance Pop-Up with Vita Blu
On May 2 from 12–4 p.m., Ana Katarina Design welcomes Vita Blu, a New England–based perfumer, for a special pop-up fragrance experience.
Guests are invited to create their own bespoke scent, beginning with one of Vita Blu’s curated base perfumes and layering additional notes to craft a fragrance that is uniquely their own.
The celebration continues on May 9 from 12–4 p.m. with a Spring Mocktail & Libations Workshop, where guests will learn to craft refreshing botanical beverages using flowers, floral essences, and flower teas.
RSVP required for the workshop.
★ Anderson’s Jewelers
Estate Jewelry Unveiling Pop-Up — May 2 at 10 a.m.
Anderson’s Jewelers will unveil a new collection of estate jewelry beginning at 10 a.m. on May 2, featuring beautiful pieces inspired by nature — including floral motifs, bees, birds, and soft pastel designs.
Guests are invited to explore these one-of-a-kind treasures and sign up for the Anderson’s Jewelers email list at AndersonsJewelers.com to receive a special one-day savings code available exclusively for May 2.
★ Ardan / Revival 22 Medspa & Salon
Floral Window Pop-Up
Ardan / Revival 22 will welcome visitors with a dramatic curtain of flowers in the front window, bringing the spirit of Wellesley in Bloom to life. Inside, guests can explore special retail offerings and gift card promotions during the celebration.
★ Atelier Salon
20% off any retail product for anyone that gives the secret password at check out “Bloom” on Saturday, May 2 from 8 a.m. – 5 p.m.
★ Beth Urdang Gallery
Floral Art Show — Inside and Out
Beth Urdang Gallery opens a new one-person exhibition of floral paintings by artist Peggie Blizard. For Wellesley in Bloom, the gallery plans to extend the show outdoors with a charming sidewalk display of paintings hung along a picket fence, inspired by classic mid-century outdoor art shows.
Inside the gallery, younger visitors can join the fun with a flower drawing table, where children can create their own floral artwork.
★ black & blue Steak and Crab
Floral Cocktails for the Season
black & blue Steak and Crab will celebrate Wellesley in Bloom with special floral-inspired cocktails, available during the week beginning May 2 and continuing through Mother’s Day.
On Tuesday, May 5 – we will be hosting a Spring Thaw happy hour with complimentary appetizers in addition to wine specials and floral cocktail features. Limit: 100. R.S.V.P. [LINK TO FOLLOW]
★ Bluemercury
Floral Fragrance & Beauty Pop-Up
Discover your perfect floral scent for summer at Bluemercury, where beauty meets the spirit of the season.
As part of Wellesley in Bloom, explore the boutique’s expanded fragrance collection, featuring fresh, floral-inspired scents designed to capture the essence of spring. Guests are also invited to experience the luxurious Chantecaille Rose de Mai Collection, celebrating the beauty of botanicals through skincare and makeup inspired by one of nature’s most beloved flowers.
From April 30 through May 3, Bluemercury will also spotlight Chantecaille’s newest innovation — the BioLifting Concealer — available exclusively at Bluemercury, with 15% off the Chantecaille brand during this special celebration.
Stop in to explore seasonal beauty, discover a new signature scent, and enjoy a fresh take on spring.
★ B/SPOKE Studios
Community Yoga Pop-Up
B/SPOKE Studios will host two complimentary community yoga classes as part of the Wellesley in Bloom celebration. Guests are invited to drop in, move, and enjoy a moment of wellness and connection during this spring weekend.
Additional collaboration details with Marathon Sports will be announced soon.
★ Clever Hand Gallery
Floral Art Pop-Up Throughout the Gallery
Clever Hand Gallery will be filled with handcrafted floral touches, from paper and felted flowers decorating the windows to special paper flower displays throughout the gallery.
Visitors can enjoy a complimentary small ceramic bowl with purchase (while supplies last), and enter a drawing to win a beautiful quilted wreath, to be awarded on May 10.
★ The Cottage
Spring Menu Pop-Up
Celebrate the season with a fresh new spring menu at The Cottage, featuring new dishes created by Chef Michael Tondorf, formerly of Riva and Hook & Harvest on the South Shore.
Guests are invited to discover seasonal flavors inspired by spring as part of the Wellesley in Bloom celebration.
★ Dena Pavone Italy
Stop in and enjoy a Taste of Italy!
We are excited to partner with Petal and Crumb Florist, who will be decorating the front of our store with a beautiful floral display and selling small flower bouquets.
Del’s Lemonade will be set up outside our store selling lemonade, and we will be offering complimentary lemonade for our customers along with a sweet treat inside the store.
We hope you stop by to enjoy the flowers, lemonade, and a little taste of Italy as you stroll through town during Wellesley in Bloom.
★ Eileen Fisher
Decorated Doors Floral Pop-Up
Eileen Fisher’s outdoor space will bloom into a beautifully styled Wellesley in Bloom pop-up created by Decorated Doors on Saturday, May 2.
Freshly planted seasonal containers and curated floral designs will transform the storefront into an inviting spring vignette—offering visitors inspiration for their own homes and gardens. Guests are invited to step into spring, enjoy a refreshing glass of lemonade, and enter to win a Decorated Doors summer refresh for their own entryway.
This elegant outdoor installation creates a welcoming floral moment in the heart of Wellesley Square—perfect for strolling, gathering inspiration, and celebrating the season.
★ Engel & Völkers Wellesley
Spring Color Pop-Up Featuring Local Artist Cheryl Hayman
Celebrate the colors of spring at Engel & Völkers Wellesley with a vibrant Spring Color Pop-Up featuring the bold acrylic paintings of local artist Cheryl Hayman.
Her lively works—filled with expressive color and rhythmic patterns—transform the space into a dynamic gallery experience, inviting visitors to discover how color can bring warmth, personality, and creativity into any home.
Stop in throughout Wellesley in Bloom week to view the artwork, and join us on Saturday, May 2, for a special Meet the Artist event (times to be announced).
Young artists are welcome, too—paper and crayons will be available so children can create their own colorful masterpieces to take home.
★ Faber Rug Company
Spring Savings Pop-Up
Faber Rug Company will celebrate Wellesley in Bloom with a 20% savings on materials purchased from May 2–9, making it the perfect time to begin planning a fresh new look for your home.
★ Faherty
Bouquet-Making Pop-Up
Faherty will host a hands-on bouquet-making station, where visitors can learn simple techniques for creating their own floral arrangements and enjoy a fun, creative moment inspired by the season.
★ Fiorella’s Wellesley
Floral Dining Pop-Up
Fiorella’s Wellesley will celebrate Wellesley in Bloom with beautiful floral décor in its newly opened dining room, along with vibrant flower boxes outside creating a welcoming spring patio atmosphere.
Guests are invited to stop in, relax, and enjoy seasonal favorites — perhaps with a glass of Chianti — while taking in the spirit of spring.
★ Fleuri
Flowers with a Purpose
Flowers are always in bloom at Fleuri, known for its extraordinary selection of fresh and faux florals that brighten homes and celebrations alike.
As part of Wellesley in Bloom, a portion of sales on Saturday, May 2 will benefit Valor Together, a Massachusetts nonprofit dedicated to improving mental health outcomes for children across the Commonwealth.
★ Footstock
Spring Footwear Pop-Up
Footstock will welcome visitors with floral displays throughout the store and windows, celebrating the arrival of spring.
The first 50 customers who make a spring footwear purchase will receive a special gift, making it the perfect time to step into the season. (Date to be confirmed.)
★ Framebridge Wellesley
Mother’s Day Pop-Up Preview
Framebridge Wellesley will offer a preview of its Mother’s Day in-store experiences, with light sips and sweets available as part of the Wellesley in Bloom celebration.
Date(s) and dditional details will be announced soon.
★ FP Movement
Spring Style Surprise
FP Movement will celebrate Wellesley in Bloom with a complimentary Petal Talk keyring offered with any purchase, while supplies last — a small seasonal surprise to welcome spring. (Date(s) to be confirmed.)
★ Hipstitch
Fabric Flower Craft Pop-Up
Hipstitch will host a hands-on fabric flower workshop, where guests can create playful spring accessories such as Tulip Scrunchies, floral hair ties, or textile garden décor.
The shop’s windows will also be filled with colorful fabric flower displays, bringing the Wellesley in Bloom theme to life both inside and out. (Date and time to be confirmed.)
★ Isabel Harvey
Pick-a-Bloom Pop-Up
Isabel Harvey invites visitors to pick a bloom and receive a special surprise at checkout, adding a playful moment to the Wellesley in Bloom experience.
The first 60 customers will also receive one hour of complimentary parking to use on a future visit, along with a 15% savings card to enjoy before Mother’s Day. Festive floral window displays will add to the celebration. (Date(s) to be confirmed.)
★ J.McLaughlin
Spring Style Pop-Up
J.McLaughlin will celebrate Wellesley in Bloom with floral-inspired window displays and a special in-store shopping event on May 2, along with additional Mother’s Day festivities planned for the following week.
★ Kenzie & Hope
Fashion Pop-Up Collaborations
Kenzie & Hope invites you to step into spring with stylish pop-up experiences and floral displays inside and outside the shop.
On Wednesday, May 6, discover Bloom Jewelry by Raquel Fauza, featuring fresh, seasonal pieces perfect for gifting or adding a touch of sparkle to your spring wardrobe.
On Friday, May 8, enjoy a Personalized Spring Hat Bar with Nantucket’s Sal Amore, where guests can create a custom hat designed just for them.
Throughout Wellesley in Bloom, visitors can explore new styles, enjoy beautiful seasonal displays, and discover something uniquely their own.
★ Le Petit Four
Floral Café Pop-Up
Le Petit Four will partner with a local florist to create a charming outdoor floral pop-up, complete with a sidewalk cart and expanded outdoor seating.
Guests are invited to pause, relax, and enjoy a sweet treat surrounded by the colors and spirit of spring.
★ Linden Square
Visitors are invited to stop by participating Linden Square businesses on May 2 for special giveaways, promotions, and in-store happenings as we help kick off Wellesley in Bloom! Guests can also enjoy festive flower sculptures displayed throughout the property, perfect for spring photos and celebrating the start of this year’s campaign. Don’t forget to tag us at @lindensquarewellesley!
★ Lockheart
Floral Refreshment Pop-Up
Lockheart will welcome visitors with a floral-themed soft drink station, offering a refreshing seasonal stop during the Wellesley in Bloom celebration. (Date and time to be confirmed.)
★ London Harness & TUMI Wellesley
Chocolate Flower Surprise Pop-Up
London Harness & TUMI Wellesley will welcome visitors on Saturday, May 2 with a chocolate flower surprise, each containing a special reward — a $25, $50 or $100 gift card — to be used toward a future purchase.
A tower of planting seeds will also be available for sale, along with festive window displays celebrating the arrival of spring.
★ Lux Bond & Green
Floral Celebration & Ticket Giveaway
Lux Bond & Green will transform its storefront with floral décor inside and out, while welcoming visitors with refreshments during the celebration.
Purchases made between May 2–9 will automatically be entered into a drawing to win two tickets to a Boston Red Sox home game, adding an extra layer of excitement to the week.
★ Mahjong & Canasta Social Pop-Up — Let the Games Begin
Join Wellesley in Bloom’s first Mahjong and Canasta Pop-Up, hosted by The Canasta Connection — a lively social gathering of playing the hottest games!
Click here to reserve. No lessons. Geared to advanced beginners, intermediate & advanced players.
- Saturday, May 2
- Mahjong: 10:30 a.m. – 12:30 p.m.
- Canasta: 1:30 p.m. – 3:30 p.m.
- Location: black & blue Steak and Crab, 65 Central St.
A portion of proceeds will be donated to Accelerated Cure Project, supporting efforts to accelerate research and find a cure for MS.
★ Marathon Sports Wellesley
Outdoor Fitness Pop-Up
Marathon Sports Wellesley will team up with B/SPOKE Studios to host an outdoor fitness pop-up on Tuesday, May 5, inviting visitors to move, connect, and celebrate spring together.
Additional highlights may include a shoe fitting demonstration and guided walk beginning at the Senior Center, encouraging participants to step into the season.
★ Milk Money
Flower Soap Pop-Up & Spring Surprises
Milk Money will feature beautiful flower-shaped soap bouquets, perfect for Mother’s Day gifting.
Visitors will also receive a fresh flower with a special savings code attached — ranging from 10% to 50% off, one per customer — while enjoying cheerful floral displays in the windows and planters outside the store. (Date and time to be confirmed.)
★ Momentum Dance
Floral Moms Night Out Pop-Up
Momentum Dance will host a Floral-Themed Moms Night Out Dance Class on Tuesday, May 5 from 7–7:45 p.m. at its Linden Street location.
Guests are invited to enjoy a fun and energetic evening of movement, along with snacks and beverages, as part of the Wellesley in Bloom celebration.
★ NatureWorks Landscape Services
Spring Garden Window Pop-Up
NatureWorks Landscape Services will showcase a beautiful spring display at its studio at 577 Washington Street, bringing the colors of the season to life in its windows from May 2–17.
Visitors are invited to scan the QR code in the window to enter a drawing to win two custom floral planters, featuring a seasonal color display designed and installed by the NatureWorks team.
★ Oath Pizza Wellesley
Spring Patio Pop-Up
Oath Pizza will create a lively spring-themed patio atmosphere, featuring special giveaways and seasonal offers throughout the Wellesley in Bloom celebration.
Visitors are invited to stop in, relax, and enjoy a bite while soaking in the festive spirit of the season.
★ Playa Bowls
Floral Style Pop-Up
Playa Bowls will celebrate Wellesley in Bloom with a 10% savings for guests wearing floral prints, adding a playful and interactive twist to the celebration.
Wear your favorite spring florals and join the fun. (Dates to be confirmed.)
★ Popovers at Church Square
Spring Dessert & Floral Window Pop-Up
Popovers at Church Square will welcome visitors with brightly painted floral window displays and team members dressed in festive floral attire.
Families can enjoy flower coloring pages in the children’s area, along with a special spring dessert and seasonal pop-up menu item created just for the celebration. (Dates to be confirmed.)
★ Reve Salon
Blooming Beauty Pop-Up
Reve Salon will celebrate Wellesley in Bloom with fresh flowers distributed to guests, festive salon décor, and a featured Blooming Pedicure experience, designed to add a relaxing seasonal touch to the celebration. (Dates to be confirmed.)
★ Russian School of Math (RSM)
Floral Scavenger Hunt Pop-Up
Russian School of Math will host a floral-themed scavenger hunt, inviting students and families to explore, solve clues, and celebrate spring in a fun and engaging way: Saturday, May 2, 10 a.m. – 4 p.m.
This interactive experience encourages discovery and adds a playful learning element to the Wellesley in Bloom celebration. (Date and time to be confirmed.)
★ Sara Campbell
Bloom Into Spring Styling Pop-Up
Sara Campbell will celebrate Wellesley in Bloom with a week of floral-inspired fashion and styling experiences.
Festivities begin with a VIP “Bloom Into Spring” Preview on Thursday, April 31 from 5–7 p.m., followed by a Wellesley in Bloom Styling Experience on Friday, May 1 featuring complimentary styling. Private appointments on Saturday will offer personalized attention, with seasonal surprises throughout the week.
★ Sit Still Kids Salon
Kids Flower Nail Pop-Up
Sit Still Kids Salon will celebrate its anticipated summer arrival in Linden Square with a fun and festive pop-up table outside its new location next to Van Leeuwen Ice Cream, Saturday, May 2 from 10 a.m. to 3: p.m.
Children are invited to enjoy flower nail decal applications, pick up a goodie bag, and enter a special giveaway, creating a joyful spring moment for families visiting Wellesley in Bloom.
★ Tiny Hanger
Sweet Botanical Cookie Pop-Up — May 2, 11 a.m.–3 p.m.
Join us for a delightful Sweet Botanical Cookie Pop-Up on featuring Sweet Botanical Bakes, a woman-owned small business based in Medford, Massachusetts.
Known for handcrafted shortbread cookies made with edible flowers, Sweet Botanical Bakes offers beautifully crafted treats in creative flavors such as Garden Party, Lemon Lavender, Balsamic Fig Pepitas, and Black Sesame, with gluten-free options available.
Adding a thoughtful touch to this sweet spring experience, 5% of proceeds support local community gardens and seed preservation efforts.
★ TLC Consignment
Playful Style & Handmade Floral Messages
New to Central Street, TLC Closet invites visitors to discover a thoughtfully curated collection of designer consignment pieces—each selected with more than 35 years of fashion expertise.
As part of Wellesley in Bloom, guests can enjoy fun in-store games to earn special discounts, along with complimentary handmade flowers featuring cheerful and encouraging messages designed to brighten your day.
Stop in to explore timeless styles, enjoy a little playful discovery, and take home a small reminder of spring.
★ Truly’s / Truly’s Next Door
Spring Scavenger Hunt Pop-Up
Truly’s and Truly’s Next Door will host a family-friendly scavenger hunt, encouraging visitors to explore and discover surprises as they celebrate Wellesley in Bloom. (Date to be confirmed.)
★ Wellesley Books
Storybook Spring Pop-Up
Wellesley Books will celebrate Wellesley in Bloom with floral-themed window displays featuring gardening books and spring favorites, inviting visitors to discover stories inspired by the season.
Outside the store, a flower-adorned bicycle and a sidewalk floral display by Fran’s Flowers will create a charming spring scene — a perfect spot to pause, browse, and soak in the spirit of Wellesley in Bloom.
★ Wellesley High Lacrosse Team
The team will host their annual car wash in the Linden Square parking lot by Karma on Sunday, May 3. Timing TBD.
★ Wellesley Holiday Boutique
Spring Garden Shop Pop-Up
Wellesley Holiday Boutique will transform its shop into a bright spring garden, filled with floral-inspired dresses, table décor, and seasonal gifts.
In partnership with Posies of Wellesley, visitors can also purchase fresh spring flower arrangements, and receive a 20% savings coupon toward a Mahjong-themed item — perfect for celebrating the season in style.
★ Winston Flowers
As part of Wellesley in Bloom, Winston Flowers is hosting 25-minute floral design mini sessions on Saturday, May 2 from 10 a.m. to 4 p.m.! 31 Central Street, Wellesley, MA 02482
Guided by our expert designers, you’ll create a seasonal arrangement with the freshest blooms—yours to take home and enjoy for days to come.
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