
A Recap of Our Weeklong Celebration, May 3-11
A Full Bouquet of Fun through Community Collaboration
More than ever before, so many in the community came together to create a fresh way to experience Wellesley in this Spring season.
- Dozens of shops and services throughout Linden and Wellesley Squares
- The Garden Clubs of Wellesley
- The Wellesley Society of Artists
- The Select Board’s Beth Sullivan Woods
- Giving Joy, a non-profit for empowering women entrepreneurship worldwide
- All facilitated through the Wonderful Wellesley Team
Special Events, Offers & Gift Guide
Flower painted windows, floral displays, special events and gifts with purchase brough the celebration to life by dozens of stores, services and restaurants throught Linden and Wellesley Squares.
A Wellesley in Bloom Gift Guide was curated with fabulous gift ideas – with perfect timing for Mother’s Day.
It features flowery dresses, jewelry, home goods, coffee table books, and much more!
Wonderful Wellesley Wreaths
The Garden Clubs of Wellesley created 25 beautifully designed wreaths expressly for Wellesley in Bloom.
Made with high-quality materials and talented hands, they will last for many years to come.
Pictured: members of the Wellesley Garden Club, holding some of the 20 uniquely Wellesley wreaths. Click to view in lightbox.
Bikes & Blooms
Art Walk
The community and its visitors could discover floral artistry presented by the Wellesley Society of Artists at these locations:
- 8 Church Street and 579 Washington Street (both a part of Church Square)
- 35 Central Street (next to Winston Flowers)
SHOWN: art by Kristin Conant, 18″ x 18″
A Multi-Media Campaign
A well-coordinated and integrated campaign reached from MetroWest to the City of Boston to promote the businesses with their special offers and the features of the celebration.
- This website and it’s Wellesley in Bloom blog post listed the dozens of participating businesses, detailing their participation
- Support from the websites of Linden Square, Wellesley Square and the Town
- Google Ads campaigns covering MetroWest and the City of Boston
- Email marketing by Wonderful Wellesley, Linden Square and Wellesley Square
- Creative graphics and media by marketing professionals on the Wonderful Wellesley Team, which were also provided to the businesses to use in their marketing
- Social Media Marketing with a focus on Instagram posts and reels
Strong & Efficient Results
Google Ads Results
- Clicks: 667
- Imp: 7,530
- Ave. CPC: $0.64
- MetroWest clicks: 347
- Boston clicks: 320
- Avg. CTR: 9.5% “Excellent”
- 4 emails
- Avg Open Rate: 53%
- Avg CTR: 4.6
New email subscribers gained: 60
Wellesley Square Email Marketing
- 2 dedicated emails; 2 “group” emails
- Avg Open Rate: 54%
- Avg CTR: 5.7%
Instagram Boost Results
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Instagram Post Results
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More Events and Specials Coming Soon
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